Everything you need to know about J-beauty

Thinking of Asian skincare, K-beauty instantly pops into our minds. Because K-beauty isn’t only known for their quirky products, it’s also truly effective. But if you find the K-beauty skincare routine exhausting, and still want an Asian skincare regime, then J-beauty might be your solution.

Comparing to K-beauty, J-beauty is more simple. And therefor, very useful when you’re on a busy schedule, but still want a decent skincare routine. Curious about J-beauty? Let’s take a deep dive in it and maybe it’ll change your skincare routine forever.  

What is J-beauty?

J-beauty is the shorter version of: Japanese beauty. And as the name suggests, it’s a collective noun of beauty products, habits, and methods originating from Japan. Like K-beauty, J-beauty believes that beauty lies on a healthy skin base. And no, J-beauty isn’t based on K-beauty. It’s actually the other way around; J-beauty is the older sibling of K-beauty. Not surprising, J-beauty is big in Asia for years!

You may have even used some J-beauty products, without even knowing it. Did you know that sheet masks, cleansing and essences have their origins in Japan? 

Interesting, but why didn’t we know that before? Maybe because Japanese people are culturally very polite and humble. They probably don’t believe that their own beauty products could inspire the rest of the world.

What are the mysteries of J-beauty?

J-beauty focusses on a minimalistic skincare routine. It’s a short and simple regime pared down to the essentials of skincare, like cleansing oils, moisturizers and sunscreen. Basically the core of J-beauty is to get the best out of their skincare routine. They use ingredients that work so well that in the end, you’ll need fewer products and steps. Good news, when you don’t have enough time for a K-beauty skincare routine!

But don’t expect to see the same trendy products as in K-beauty. J-beauty isn’t trend-based or beauty on-demand. It’s science-based, so it takes a while to develop. A product will only be launched with an hundred percent certainty on its qualities and benefits. And this quality is clearly visible in the texture of their creams and SPF products. 

The four-step J-beauty skincare routine

So how does a minimalistic Asian skincare routine works? An J-beauty skincare routine is based on four-steps, and it’s suitable for every skin type. The few steps makes it a lot easier to maintain and remain consistent on daily bases. The steps consists of cleansing, essences, serums and moisturizers. 

Step 1: Cleansing

Use a deep cleansing oil to dissolve and remove makeup. It also purges dirt housed deep in pores. Rinse your cleansing oil off with water. If you’re using an oil cleanser that doesn’t rinses off easily, then you might need to double cleanse. 

Must-have: DHC – Deep Cleansing oil 

Step 2: Essence

A facial treatment essence layers the skin with active ingredients to brighten, hydrate and reduce wrinkles. Besides, it prepares the skin to absorb serums and moisturizes better.

Must-have: SK-II Facial Treatment Essence

Step 3: Serum

A serum strengthens the skin and protects it against damage. Use a small amount, and apply it in upward lifting movements on your whole face. It will give you an instantly firm effect.

Must-have: Kombu Skin Serum

Step 4: Moisturizer

A light-weight, non- greasy moisturizer hydrates your skin. Use a water-based moisturizer to give your skin an healthy glow, without getting greasy.

Must-have: Tatcha The Water Cream

Which skincare regime do you prefer: K-beauty or J-beauty? Let me know in the comments below!


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